dreams™ is Ben Scheckenbach.

The surname doesn’t travel well, so the practice got a name that does.

An independent design practice in Berlin. For teams starting something new, building on what exists, or changing course.

Founders start with an idea. Sometimes not even a name. Then it gets one, along with a face, a logo and a website. Before that, it didn’t exist.

That’s the miracle part. The rest is work. Small by design. Senior by default.

Being at the right place, at the right time.

Not every problem needs more design. The first job is understanding what matters now, what can wait and what already works.

When design is the answer, it should leave something solid behind: clear decisions, useful systems and work made properly.

The working relationship is open, honest and human, with enough room for a better answer to turn up.

Product

Interfaces and workflows for software people have to actually use.

  • Interface design
  • Design systems
  • Product direction
  • Prototypes

Industries

  • B2B SaaS
  • AI
  • Healthtech
  • Technology

Brand and web

Identities and websites that make it easier to understand what something is, why it matters and what to do next.

  • Naming
  • Brand identity
  • Websites
  • Decks
  • Campaigns
  • Art direction
  • Print

Industries

  • Consumer
  • Culture
  • Education
  • Finance
  • Health
  • Legal
  • Professional services

Something needs
sorting out?

Bring the half-finished deck, confusing product, new company,
old identity or vague feeling that something is off.

Book a call

Day rates from €850